• Amelia Prasser

Mistakes New Artists Make When Starting Their Creative Business

Starting a company is no small feat. However, it can be incredibly rewarding. You get to implement your creative ideas and hard work into the world. You could also see an income stream from your efforts with the correct business strategy. There are quite a lot of hurdles to overcome. If you are not careful, it is very easy to fall flat on your face.

Here are some of the most common creative business mistakes that people make all too often.

Trying to Obtain All Supplies at Once

Getting started in the art world is no easy task. It is almost impossible to remain competitive or even noticeable to art enthusiasts with so many other artists. Most artists who want to start a business get hung up on the supplies needed. The first mistake artists make is obtaining all of their supplies at once. Art materials can be expensive. It is better to buy one material at a time until you need more.

Jumping Into Selling Without Creating a Business Portfolio

When starting an artistic career, most people want to jump right in and sell their artwork as soon as possible. However, the best way to start an art business is to create your work and studies portfolio. This is to show people what you are capable of doing. The more examples you have of your artwork, the easier it will be for someone else to buy from you.

Picking a Specific Business Name

Pick a name for your artwork business that is not so specific. Many people assume that the name of your artwork business should directly describe what it is you do when in reality. This often confuses consumers and helps no one. Choose a name related to your artwork and not just an industry term for it. This will help people understand what your art business is selling.

Undercharging Artwork

When selling artwork, most artists assume that they must charge at least $100 to profit. While you want to compete with other artists, the more common mistake is undercharging your artwork. If you underprice yourself and your work, people will think your quality does not match the price. Instead, find out what your competitors are charging and charge at least that much for your artwork.

Depending on a Single Marketing Source

When starting an art business, most artists forget about getting customers. Marketing your company is one of the most crucial parts of success in any field. Without it, your business will not survive. When marketing your company, please do not rely on one marketing source. This is because it is extremely difficult for this approach to succeed. Instead, use a variety of sources and track your results. With this, it is easy to hone in on the ones that work and dump those that do not.

Starting a creative artwork business sounds fun. When starting your small business, it is smart to get professional advice from people who have been there and done it before. You can find mentors to help you learn how to make your business better and network with other artists already doing it themselves.

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